The current digital era has almost completely driven demure, unadventurous and “old-fashioned” marketing out. The reason lies not with the fact that it’s no longer effective, but with the realisation that there are many more factors being constantly added on to its equation.
Lovemark is a marketing concept that was first mentioned when the then Saatchi & Saatchi CEO Kevin Roberts brought to light the lack of new inspiration from brands. From his own words, brands were “running out of juice” and needed love in order to continue successful. When he and other marketers and advertisers begun to... Continue Reading →
Product placement, also know as brand integration or embedded marketing, is an advertising technique used by companies in general to subtly promote their products.